A conversation with a newly excited business builder made me realize just how out of it people can be understanding the power of list building.
Perhaps it was the excitement of creating what they hope will turn out to be a unique perception of something that has been around for at least 10 years.
Did they put out a LCP or landing page announcing a super bonus for checking them out? Not that I have seen.
Was part of their plan, the idea of grabbing the moment to see how many people they had met over the years, in this one market would sign up? Grabbing attention with a direct to the product Lead Capture Page?
It doesn’t matter what product or service you think will be a hit, what does matter is that you need to know first if there is even a market for that product or service.
If there is not, then 99% of the viewers who see the direct to product LCP will move on, lost forever.
One-off direct sales, LCP or not, has always been the least advantageous form of marketing.
Nice owner, smart pages, great design, poor thinking will move your attempts port side every time.
You have the Product, you set your Pricing; the Packaging is unique but the Promotion is sadly backwards as well as severely limiting.
Using List Building to Define Your Market
If you do not want to be left at the starting gate, then do take the time to renew the plan, do a little strategizing and put out a nice representative of your product to get prospects to sign up for more.
Fran Klasinski- warriorlady
Mentoring you with common sense
Marketing With Finesse
Mike Jeter – Telephone: 1-216-451-2115 (EST)
Fran Klasinski - Telephone: 1-613-394-0868 (EST)
George Culp – Telephone: 1-806-598-9559 (CST)
Sharon Ticknor – Telephone: 1-905-685-3013 (EST)
Your Business Blogs you need to read
Places to learn, earn and share