Are you considering doing business online? If you’re affirmative about that, then you need a home for your site on the Internet first, for that you’ll have to register a domain name.
A domain name provides your website an Internet address. Under the Domain Name System DNS, domain names are framed of the four elements – a server prefix, a domain name, a domain suffix or extension, and a country code (optional).
For instance, www.ViralHost.com is an example of a domain name where ‘www’ is the server prefix, ‘ViralHost’ is the domain name and ‘com’ is the domain suffix.
Many people do not realize it, but it is a fact that the names on the Internet really matter. There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company’s brand, or as a description of a general term.
One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions.
Search Engine Placement Domains
The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such an address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for ‘red widgets’. A very popular tool used to find what is being searched for on the net is: Overture Keywords
When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries where there is more popularity in their country extension than on the .com. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.
General Term Domains
Registering a generic top level domain [gTLD] name or a country code top level domain,[ccTLD], the things mostly depend on the market for the product or service.
For example, if you are selling your product or services to USA, you can use the country code top level domain, dot-us domain. If you are marketing the products or services globally, you can choose to register the online business as a dot-com or a dot-biz.
Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise.
Generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales